To most effectively find and develop resource plays, we have developed what we call our Resource Play Formula, a disciplined process aimed at capturing the greatest value from each resource play.

The formula entails identification of the potential resource, creative application of technology to unlock the resource, pilot testing to prove commerciality, large-scale strategic land acquisition, external stakeholder engagement and preparation of a long-term drilling and infrastructure plan.

The focus is on delivering profitable growth with relatively little geologic risk, and controlling our costs by managing our large scale programs in a repeatable manufacturing style.

The process brings flexibility, simplicity and consistent standards to our work. As field development expands, learning emerges, innovation drives costs down and production goes up, continuously increasing return on investment. All of EnCana's resource plays have these same efficiency attributes and common life-cycle characteristics.