Pheasants Forever Calgary and EnCana team up to conserve southern Alberta's upland wildlife habitat

Brooks, AB (March 25, 2004) – The Calgary Chapter of Pheasants Forever (PF) is pleased to announce that EnCana is joining their team in its efforts to help conserve habitat for southern Alberta's wildlife populations. Today, EnCana presented a cheque for $100,000 to the conservation group. The funding will be used to support and develop an educational and environmental pilot project for schools in southern Alberta.

The pilot project compliments the Partners in Habitat Development program (PHD), an existing habitat initiative co-founded by PF Calgary in 1998. The PHD program is designed to redevelop and enhance wildlife habitat throughout the cultivated regions of southern Alberta. The joint pilot project will focus on educating young Albertans on the importance of protecting wildlife and their habitat, watershed areas and wetlands.

The educational project for grades 3 to 5 students includes an activity and story book and video. It will also be made available to youth-based organizations such as the Scouts, Girl Guides, Junior Forest Wardens and 4 -H.

"Children at this age are very sophisticated – they are the voice of the future," said Gregg Norman, Executive Director of Pheasants Forever Calgary. "Young people have the ability to take our message and put it into action to improve the future of the environment and their communities. Southern Alberta's natural resources and wildlife populations have been challenged for decades. The EnCana-sponsored pilot program is intended to re-shape and strengthen how our future generations think about land, water and wildlife as part of their value system."

In addition to classroom-based learning, the EnCana-sponsored program will include a second video for all ages that highlights the critical components of habitat in southern Alberta, throughout the four seasons.

"EnCana is committed to helping to advance public education about protecting and conserving southern Alberta's unique habitat," said Murray Hauck, Community Relations Advisor for EnCana. "We believe that by investing in environmental education for our youth, we are investing in the future and helping to set a new benchmark for environmental consciousness."

The program will be introduced to southern Alberta teachers in the fall. Additional information on Pheasants Forever Calgary can be obtained from and on EnCana Corporation's Web site at

For more information please contact:
Gregg Norman 403-802-3777
Executive Director
Pheasants Forever, Calgary Chapter

Darci-Jane McAulay
Regional Coordinator, Community Investment
EnCana Corporation

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